Bear with me and try to think of things a bit differently. Your island is NOT the product! It's all about the FUN! The loop. The content. The hype. FUN is the PRODUCT! Where's the FUN in launching a UEFN island only to not attract players? There are 1000s of islands where developers spend hours building and never finding a meaningful player base, only disappointment. This playbook is here to give you the best chance at finding players, retaining them, then growing the player base from there. This playbook is NOT a guarantee, but rather a guide on how to use the various levers you can pull to give you the best chance at success!

Welp! It's been an eventful week with emotions everywhere! I was laid off from Epic Games as part of the massive Epic Games layoff 2.0. This is the 2nd round of Epic Games layoffs since 2023. =( This week is truly a blessing in disguise! I'm finding so much joy in building and helping people this week!